In previous years, our editorial teams have curated playlists, podcasts, and talk content for our users during Ramadan, and this year we are taking it to another level. What makes this Ramadan experience different from what Spotify’s done in the past? We talked to Nick to learn more about what listeners can expect within the unique and personalized app destination. Nick Dahl, a Senior Product Manager, is one of the Spotifiers behind creating the Ramadan experience. “Everything from shows about cooking and the history of Ramadan traditions and Islam, to audio scripted series that entertain and podcasts that review your favorite Ramadan television series, we are really witnessing creators think deeply about how they can better the lives of listeners through audio during this time.” We are seeing more and more podcasters release series that are the ultimate companions to everyone observing,” shared Rhea Chedid, Senior Podcast Manager at Spotify. “Ramadan has now become a time for podcast creators to think of special programming for their audiences.
Listeners will also find personalized content on the “Your Ramadan 2023” playlist and see the music and talk content that’s trending in their countries, and podcasters are constantly developing and publishing new Ramadan-related episodes. When eligible listeners open the Spotify app, they’ll find new highlights, podcast quotes, clips, and music and podcast releases every day, plus a new topical theme each week. “We are proud to deliver this supercharged Ramadan experience to our listeners during this important cultural moment to soundtrack their moods and moments across the Holy Month.” “We’re designing an experience on the platform that allows our listeners to take a more active role in discoverability as well as to foster more meaningful connections with artists and podcasters they love on Spotify,” said Gautam Talwar, Managing Director for Spotify Asia Pacific.
This year, we’ve built a dynamic new experience for Ramadan. Those observing Ramadan have previously enjoyed curated Spotify playlists and podcasts that remained static throughout the month. As families and communities around the globe come together to observe, learn, pray, and celebrate, they can also turn to Spotify for meaningful music, podcasts, and talk content. This week marks the start of Ramadan, a month of spiritual rejuvenation, humility, and togetherness.
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